Microsoft presentation

Sunday was a big day for Flash>>Forward: we presented our product to the Microsoft employees who are in charge of the competition that will send one of the miLAB studio or HCI teams to Redmon, Washington, to a worldwide expo of leading products. We have sent Assaf, our gifted presenter, to show Microsoft what we’re all about.

They presentation went very well, and it will have a second part in which we will demonstrate how Flash>>Forward really works in the 27th-28th of May. In the end of May the winner will be announced. We are looking forward to winning and going to Redmond!

And there is our promotion video for the app, starring Emanuel and Esther, enjoy:
http://www.youtube.com/watch?v=CXAZJzdFhJU&feature=youtu.be

Mid semester presentation

Last Wednesday we had yet another presentation, given by Assaf, to the whole class, the miLAB mentors and Oren Zuckerman, the head of the interactive department. Apart for some marginal comments, the agreement was that the presentation was done well.
After the presentations we discussed the short commercial for the app, which was shot last Saturday and now is being edited, and our marketing program, headed by Noam C, which is rolling quickly.
Here are some photos from the presentation, and the important slides (the video of the presentation will be uploaded here soon):

Noam S

The lovely Danielle and Itamar

Assaf getting warmed up for the presentation

Deadline postponed, progress made

So this Wednesday we were informed officially that we will not be presenting the final product in mid May, but instead the final presentation will be postponed to the beginning of June, which gives us time yet still doesn’t take away much of the pressure. We are working on our short commercial for the final presentation, which we’ll film next week, hoping to be done with the editing and the other processes ASAP. We also got to see a very impressive simulation of the most updated version of Flash>>Forward. It looks very promising and there was definitely a serious progress made there. Hurray to development!
We are also working together on the marketing program for the app, lead by Noam Cohen, our marketing manager. We have opened a new Facebook page, and other marketing steps are soon to be made, just to tell the world about this great app we are creating here.
This is the link to our Facebook page, opened by our lovely Esti:
https://www.facebook.com/pages/Flash-Forward/154591601374765
And here are some pictures from the Wednesday demonstration of the product, so you can also enjoy:

Deep into the second semester- closing in on an app

This week’s class was about some very important topics. We are now trying to finalize a first version of the app, so that we can present it in mid May. The development crew has made some serious progress, and yet there is still lots of work to be done. The simulated future buildings seem like they are not attached to the ground, plus we have a problem with setting the right distance between the simulated building and the viewing user.

Design: last week we received the final model of the application from Hamutzim studio, the IDC’s miLAB official designers. This is what it looked like (this is just the main screen of the app, and it will be the model for the rest of it) :

(Taken from Danielle’s iPhone)

Another important issue is the final presentation promotion video. We are now gathering ideas from the group and one of them will be processed into a script, storyboard and then an actual short film that will help us market the great app we’re working on.

See you in the next post, Flash>>Forward team!

So much work, so little time!

So we have begun the second semester of the third and final year of our communication studies. Now that the final presentation has been scheduled earlier, due to the fact that we’re presenting at the Digital event in Tel Aviv in two months, and that means the pressure is up and things must be happening quickly. We’ve begun to think of ideas for a final movie presentation for the event, and obviously development and content has started to work hard to push Flash>>Forward, well, forward.
Here are some picture from our last version of the app, hope you’ll like it:

A meeting in the city hall

Hello followers,
Wednesday, 23.1, we went to meet the city hall worker who’s incharge of future building plans. The FlashForward members were Ziv, Noam S, Assaf and Itamar. We showed them our presentation and went through all the important subjects of the project. To sum it up, we have got a lot of work ahead of us, and many people in the city hall we got to meet and work with.
We did make a significant progress, and we recieved a list of future projects which we’ll present at the final presentation day at the end of the semester. Now all that’s left is to ask every architect for his premission to use his simulation in our presentation.
We went home pleased, and started our exams period.

Late post- Design Studio Meeting

The semester is over, and we had little time to write (and we’ll have little time in the coming month as well) but we’re still working on the project. So this is a late post telling you about the design meeting we had with Hamuztim studio crew. They are the guys who’ll help us by designing the app for us. We have given them information about what screen do we want to see first, some things that inspire us and a general explanation about the app, and they’ll start working on making Flash>>Forward become an actual app (and a beautiful one). This is our picture (Left to right:Danielle, Itamar, Bea, Emanuel) in their beautiful studio.

And some view from the studio balcony (ig):

Post presentation mood

Presentation short film about the use of the app
This is the film we presented to show the audience at the final presentation of the first semester (midyear presentation). The credits go to Bea and Itamar for doing a great work, and also to Ben Michaeli and Rely Wafner Meron.
https://docs.google.com/file/d/0B5W9jfO5bE0WT1YtZGFiVFZmTWM/edit

And these are some pictures from behind the scenes:

This is the video of our final presentation (15m long), courtesy of our talented presentor Assaf Muller.

P.S
sorry about the hold up- took a while to upload this big video. Hope you’ll like it.

Midweek update- toward the final presentation

This week has been packed with work for the Flash>>Forward crew. Everybody takes part in a big effort to hand out a proper presentation on Wednesday. Myself, Assaf and Danielle sat down yesterday to go through final details in the presentation and for Assaf to make a little rehearsal, just as a warm up.

Today our to oscar winning directors made a short film for us, depicting the use of the application. Bea and Itamar used the persona that we chose to work with in our app, Sigalit, which is pregnant and engaged and looking for an apartment. Which means, they were acting a couple looking for an apartment in the streets of Tel-Aviv. We even got the pictures to prove it.

Adorable, Yet a bit disturbing.
No wombs were harmed during the filming.

Getting ready and excited towards Wednesday, and the end of the semester.
The Flash>>Forward Crew

Work, work, work: paper prototype and tech demands document

Last week Bea was incharge of testing her friends with our product. That was done using a Paper Prototype: hand sketched models that expose the product to the participants, so they can reflect and give their opinion about the design and user interface of the future product. This Human-Computer Interaction (HCI) testing is made out to help the developers understand the feelings of the users trying the first prototype of the product. Here are some pictures Bea took from these tests:

Well, Bea has done some great work, besides the fact that she’s running the kindergarten, or in other words managing the project.

And now, for something completely different:

Our legendary development\programing crew (of two people) has sat down on a final technology demands document, towards the end of the semester and the big presentation we have next week. This is what they were up to:

Noam S’, or by his real name: Noam Ass, working hard on the document.
So this is what were up to recently (and much more). Soon to come are two short videos made with “PowToon”, a wonderful tool for live presentations. They will be used in the final presentation we got planned for next week.

Flash>>Forward Team